Outreach to sites that are not on anyone's list
For publishers that have never sold a placement, and are not going to appear in any marketplace. Every email written by hand, one at a time. Slower than the list, and the work that lasts longest.
- Sites on the list
- 410
- Typical turnaround
- 2–7 business days
- Payable
- After it is live
- Replacement cover
- 365 days
In one sentence
Manual blogger outreach is contacting publishers individually to earn a placement on a site that does not sell them.
When it is the right choice
Clients in competitive niches where the marketplace sites are already saturated, and for footprint-free link profiles.
Why this exists at all
Any site that will sell you a link has sold links to other people. That is not automatically a problem, and most of our marketplace is exactly that. But if a client is in a niche where every competitor has bought from the same twenty publishers, another placement on the twenty-first is not going to move much.
Outreach goes after the sites that are not for sale. It is slower, the hit rate is lower, and it is the closest thing in this business to a link you would have earned anyway.
What hand-written actually means
One person reads the site, finds something worth referencing, and writes an email about it. No sequences, no merge fields, no tool sending four hundred variations of the same paragraph overnight.
The response rate is the reason. Automated outreach gets somewhere around five to ten percent on a good day. Individually written emails run considerably higher, because they read like a person wrote them, which is the entire trick.
What the emails actually look like
Short. Specific about something on the site that the sender has evidently read. A concrete proposal rather than an offer to discuss possibilities, and no paragraph about how much we admire their content.
The measure of whether an outreach email is any good is simple: would a person who receives forty pitches a week reply to this one? Almost every templated email fails that test, which is why the response rates are what they are.
The arithmetic of doing it properly
A campaign starts with a prospect list, usually a couple of hundred sites, filtered down from many more. Of those, perhaps a quarter are worth approaching after someone has actually looked at them. Of that quarter, a fraction reply, and a fraction of those turn into a placement.
Run automated, that funnel produces a five to ten percent response rate and a lot of noise. Written individually it runs meaningfully higher, but it takes a person real hours per email, which is exactly why it costs what it does and takes weeks rather than days.
Anyone quoting you outreach at marketplace prices and marketplace timelines is selling you a list with a different label on it.
Why an unsold site is worth more
A publisher who has never sold a placement has no footprint. Their outbound links look like the outbound links of a site that simply publishes, because that is what it is. There is no pattern for anyone to find because there is no pattern.
Compare that to a site with two hundred sponsored posts in its archive, all with commercial anchors, all pointing at competing businesses in unrelated sectors. That site can have excellent metrics and still be doing your client no favours.
This is the entire argument for outreach costing more and taking longer. You are buying scarcity, and scarcity is not available on a marketplace by definition.
When not to bother
If the deadline is inside a month, this is the wrong service and we will tell you so rather than take the order and disappoint you in week three.
If the client's niche has plenty of good marketplace inventory that competitors have not saturated, use it. Outreach earns its premium in contested spaces; in an uncontested one it is money spent on a difficulty that is not there.
What you get
No automation anywhere
Every email written individually. Nothing goes out on a sequence.
Sites with no paid history
The target is publishers that have never sold a placement, so there is no existing footprint to sit inside.
Slower, deliberately
Weeks rather than days. There is no version of this that is fast, and anyone promising otherwise is using a list.
Still paid afterwards
Priced per placement, invoiced once it is live, same as everything else.
How it runs
Four steps, and you keep control of the two that matter: which sites, and what the anchor says.
- Step 1
Tell us the target
The client, the niche, the pages you want to build to, and anything you want us to avoid.
- Step 2
We build the prospect list
Sites with a real audience in the niche and no history of selling placements.
- Step 3
Individual outreach
One email at a time, written by a person who has read the site.
- Step 4
Placement, then invoice
You approve what comes back, we place, you get the URL, and only then does an invoice follow.
Manual blogger outreach: the usual questions
The other things we do
Guest posting
A guest post is a new article published on someone else's site that carries a link back to yours.
Niche edits
A niche edit is a link inserted into a page that was published and indexed some time ago, rather than into a new article.
Content writing
White label content writing is article and page copy produced for an agency to publish under its own or its client's name.
White label SEO
White label SEO is a supplier delivering client work that the agency presents as its own.
Have a look at the list
Every site with its price, nothing to fill in first, and nothing to pay unless a link actually goes live. 365 days of cover on every placement.
Open the marketplace