What this costs
Every one of the 410 sites we sell carries its price on the marketplace, so the honest answer to "what does a link cost" is: go and look. This page covers the shape of it — per-link pricing, the volume tiers, and what the median actually works out at by domain rating.
- Lowest listed price
- $50
- Sites priced
- 407
- Minimum order
- One link
- Upfront
- $0
The default is per link, with no minimum
Buying one placement is a normal order and plenty of agencies start there. The lowest-priced site on the list right now is $50, and 287 of the 410 sites also take niche edits, which are often cheaper again.
See all 410 pricesThe median price by domain rating
Worked out across all 407 priced sites on the list, and recalculated whenever the inventory changes. Adsy and PressWhizz publish pricing studies over tens of thousands of sites and those are better numbers for the market as a whole. This is a narrower thing and a more useful one: not an average of what the industry charges, but what you can actually buy here today.
| Domain rating | Sites | Median | Range |
|---|---|---|---|
| DR 20–39 | 112 | $150 | $50–$400 |
| DR 40–49 | 78 | $140 | $60–$650 |
| DR 50–59 | 81 | $200 | $75–$1900 |
| DR 60–69 | 57 | $200 | $75–$900 |
| DR 70+ | 64 | $225 | $75–$1100 |
The DR 40–49 band coming out below DR 20–39 is not a mistake. Price tracks how contested a niche is far more closely than it tracks authority, which is worth knowing before you filter purely on DR.
What authority costs, by niche
Headline price by niche is nearly useless on its own — every band sits within about twenty dollars of the next. What actually differs is how much domain rating you get for the money, and that varies by a third across the list.
| Niche | Sites | Median | Median DR | Cost per DR point |
|---|---|---|---|---|
| Business & Finance | 113 | $160 | 62 | $2.58 |
| Legal & Professional | 12 | $160 | 58 | $2.76 |
| Tech & SaaS | 164 | $165 | 57 | $2.89 |
| Health & Wellness | 106 | $150 | 48 | $3.13 |
| Ecommerce & Retail | 182 | $170 | 50 | $3.40 |
| Education | 42 | $170 | 50 | $3.40 |
| Travel & Lifestyle | 326 | $165 | 48 | $3.44 |
| Home & Trades | 106 | $180 | 45 | $4.00 |
Best value: Business & Finance
Median $160 at DR 62, which works out at $2.58 per point of domain rating. Finance and legal publishers tend to hold genuinely high authority and have not been bought out as thoroughly as consumer categories.
Priciest per point: Home & Trades
Median $180 at DR 45, or $4.00 per point. Consumer niches are the most contested, so the same authority costs more. That is demand, not quality.
Worth being clear about what this is not: a DR point is not a unit of value, and a relevant DR 40 site will do more for a client than an irrelevant DR 70 one. This is a rough guide to where the money goes further, not a formula.
What actually sets the price
Four things, roughly in order of how much they move it.
How contested the niche is
The biggest factor by some distance, and the reason DR 40–49 comes out cheaper than DR 20–39 on our list. A mid-authority site in a category where everyone is buying costs more than a stronger site nobody is fighting over.
Whether the traffic is real
Publishers with genuine readerships charge for the readership, not the metric. They are also the ones who will turn your article down, which is exactly why the link is worth having.
How often they say yes
A publication accepting one pitch in ten prices accordingly. Anywhere accepting everything is cheap for a reason, and that reason shows up in the audit as a high outbound link count.
Domain rating, last
It matters, but far less than the number suggests, and it is the easiest of the four to inflate. Filtering on DR alone is how people end up paying premium rates for sites with no audience.
If you would rather commit to volume
Three tiers, which work out cheaper per link than buying the same number one at a time. Nothing recurring and nothing to cancel.
Starter
5 placements · $100 each · DR 40–50
For a site with little authority yet, or a first order to find out whether we are any good.
- 1,000-word articles
- Niche-matched publishers
- You set every anchor
- Unbranded reporting
Growth
10 placements · $150 each · DR 50–60
Where most agency retainers sit once a client campaign is properly running.
- 1,200-word articles
- Strict niche matching
- Anchor ratio advice if you want it
- Unbranded reporting
Authority
20 placements · $250 each · DR 60–70+
Competitive niches where the cheap end of the list has already been bought out by everyone else.
- 1,500-word articles
- Highest-authority publishers
- Custom anchor strategy
- Priority scheduling
Past 50 links a month the pricing moves again. That is a conversation rather than a tier, because at that point the mix matters more than the count.
What the price includes
In the number
- The article, written by someone who knows the subject
- Outreach and placement with the publisher
- Your anchor text and target URL
- 365 days of replacement cover
- An unbranded CSV line for your client reporting
Not in the number
- Nothing. There is no separate content fee, setup fee or reporting fee
- No monthly charge, and no retainer to keep an account open
- No charge for a placement that never went live
Manual outreach and white label SEO are quoted separately, because scoping them off a rate card would mean guessing.
Two practical things
Currencies
Most of the list is priced in US dollars, with a minority in pounds or euros, and each listing shows its own. If an order mixes currencies we raise one invoice per currency rather than converting at a rate you never agreed to. Nothing is marked up for the conversion because no conversion happens.
Budgeting a campaign
A reasonable starting shape for a client site with little authority is four to six placements a month for six months, mostly in the $150–$200 band, weighted toward relevance over rating. That is roughly $700 a month at our prices. Spending the same money on five links in one month works considerably less well.
Questions about price
The prices are already on the site
No form in the way and no call to book. Filter the list, add what you want, and pay once something is actually live.
Open the marketplace